Who We Are . . .

MISSION:  We prepare students with the technical, workplace and personal skills needed to succeed in twenty-first century careers by fostering excellence in creative problem solving, work ethic and social skills. 

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"What We Do In DMA"
The Academy of Digital Media Arts is a 2-year, (900 hour) project based Career and Technical Education program for high school students who want to explore the exciting career options available in the rapidly growing visual communications fields.

The DMA program is a first step toward a future in graphic and advertising design, commercial photography or the electronic media including Web design, game design, animated films, video production or visual effects. The program blends traditional design principles, composition, color theory, layout and typography, with advanced technical skills.

What is digital media arts? It’s effectively communicating ideas through words, sound and images using digital technology. It’s expanding as the result of the explosion of technology and communications, coupled with a growing international demand for content providers in entertainment, commerce and education.
As a student, you have the ability to influence, and even create your career path in an unprecedented way. With a vast, instantly accessible digital world at your fingertips, knowing what you want to be, what you want to do is no longer the problem. The problem is how do you get there, and how do you do it as quickly as you can?

Program Outcomes

Students successful in this program will achieve the following objectives:
  • Demonstrate proficiency in use of the leading technical tools of digital media creation.
  • Be knowledgeable in graphic design concepts including the design process, elements and principles of design, color theory, typography, page layout, photographic composition and related technical language.
  • Demonstrate an ability to communicate ideas through words, sound and pictures and the articulation of these ideas utilizing computer graphic technology.
  • Be familiar with the career opportunities and areas of specialization in the visual communication field.
  • Understand the role of visual communications and related technology from a historical, cultural and social perspective.
  • Demonstrate personal and professional employability skills. (SCANS)

 Methods of Instruction

A variety of instructional methods are employed to meet the educational needs of visual, auditory and hands on learning styles, including:
  • Class discussions, worksheets, hand-outs, videos
  • Specialized advanced instruction via long distance learning
  • Internet based learning activities
  • Technical demonstrations using computer projector
  • Books, articles and trade journals
  • Group problem solving and presentations
  • Field trips for course related activities
  • Technical lab exercises and tutorials
  • Hands-on creative projects
  • Business simulation with student teams

Advisory Council

Our Advisory Council is a vital link to industry professionals in digital media and design related fields. The Advisory Council is a group of people who advise our program about the education needs of our students as they prepare for a career in the visual communications fields.  At our meetings, these professionals provide guidance and expertise in many work-related areas such as the impact of rapidly changing technology, the current labor market in the field, and the availability of post-secondary opportunities for our students. Council members also assist in evaluating program curriculum and objectives, planning for continuing improvement of our program and development of budget and equipment priorities. We are grateful to the following people who have contributed their time and talents to help improve our program.
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BUSINESS & INDUSTRY ADVISORS

ACADEMIC ADVISORS